Rekko does traditional A/B Testing like a boss…
A/B testing is dead, long live A/B testing. While Rekko obviates the need (and hassle) of traditional A/B testing, that
doesn’t mean we don’t have it. Conduct your own manual split tests; in fact, test to your heart’s content! But when
you’re ready to drop that binky, flip on the automatic optimization feature and, like magic, you’ll see better results.