Targeting Visitors is as Easy as Click 1, 2, 3

  • Libraries of Solutions

    Rekko comes preloaded with apps ready to be customized that solve all your most common conversion marketing challenges.

  • One-click Marketing

    Taking your marketing live is as simple as flipping a switch. Say goodbye to IT and hello to complete website control. Hello, Bliss.

  • Unify Your Web Marketing

    Rekko is designed to handle and unify all your website's marketing. This includes all your email and website marketing.

Real-Time Marketing Solution

  • Target Your Marketing

    Rekko's real-time profiling makes it super easy to target visitors based on behaviors, cart activity, Google keywords and more!

  • Split Testing

    A/B testing with Rekko is a breeze. Built-in control groups makes measuring uplift a scientific process. Now you can justify that raise!

  • Preview in Seconds

    Testing things on the website is a huge pain. Now make changes in seconds and Rekko will show you how it looks.

Reports Only A Marketer Could Love

  • Actionable Reporting

    Rekko has done away with vanity metrics by giving you precise and actionable data that shows how well you are truly doing. Right now.

  • Measure Uplift

    Rekko's powerful uplift reporting allows you to measure conversion and revenue uplift for every marketing effort.

  • See the Impact of Your Ideas

    You finally have the knobs to improve conversion rates. We'll let you know how you're doing. Statistics degree not required!

The Easiest Platform You Will Ever Use

  • Simple Implementation

    After installing JavaScript tags, deliver custom visitor experiences both on and off your website (via targeted email campaigns).

  • Every Rekko App plugs a hole

    Every Rekko marketing effort targets a leakage point in the conversion funnel. Run as many as you want all without IT help!

  • Amazon made easy

    Rekko gives you the same tools that the big boys use. You can now convert like the pros, without blowing your budget.

Check out all of the marketing tools that come with your free Rekko account.

  • Toolbars

    Toolbars

    Toolbars are quick, easy and effective tools to deliver specific messages in a prominent yet unobtrusive manner. Try our Basic, Pro and Custom toolbars for FREE.

  • A/B Testing

    A/B Testing

    Make more than just a best guess when it comes to offers, creatives, engagements, placement, etc.. Our built-in multivariate testing tool allows you to test anything.

  • Expanding Banner

    Expanding Banner

    Expanding Banners are popular for promoting events, new products, and offers. Grab your visitor's attention without sacrificing your site's real estate.

  • Interstitial

    Interstitial

    Interstitials are full page overlays that can display an ad for a designated amount of time. This tool may be one of the most effective we have for website marketing.

  • Lightboxes

    Lightboxes

    Lightboxes turn the lights down on your site and shines the light on a singular message delivered via pop-on. Great for surveys and offers.

  • Behavioral Targeting

    Behavioral Targeting

    Customize the experience for your visitors based on their behavior as they navigate your website. Segment traffic by variables from cart activity to geography.

  • Canvas

    Canvas

    Deliver any message to any part of your website (in a div). No need to ask IT to change a banner, message or creative. Rekko lets you do it all yourself.

  • Reporting and Analytics

    Reporting and Analytics

    Sexy marketing tools are worthless if you can't measure results. Our reporting and analytics give you meaningful data that you can take action on.

  • Forms and Surveys

    Forms and Surveys

    Create and deliver forms and/or surveys in a few simple steps to learn more about your visitor or capture their almighty email address.

  • Triggered Email

    Triggered Email

    When visitors leave your site, Triggered Email intelligently helps you get them back. Automatically send custom emails with incentives and tailored messaging.

  • Database Email

    Database Email

    Dive into your database and send email to a specific segment. For example, you can send email to visitors who live in Atlanta and searched for "shoes" on google.

  • Uplift Testing

    Uplift Testing

    Rekko's uplift testing will tell you how much money any given offer is making you in real-time versus your standard website experience.

7 things you can do with our tools in 7 days

Beef up your website with 7 simple and effective campaigns in 7 days

Day 1 - Drive Email Subscriptions

Time to create: 4:48

The size of your email subscription list matters and growing that list of qualified members is a pillar of conversion marketing. It necessarily serves as the basis for all of your future email, remarketing and personalization efforts.

Who are we going to target with this campaign? (Profiles):

  • Visitors that have visited more than three (3) pages during their current session (Visit Time Profile)
  • Visitors whose email address isn't recorded in the User Database (User Status Profile)

What call-to-action do you want to present? (Engagements):

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No call-to-action delivered
Popup HTML Creative delivered to qualify visitor with link that directs them to existing email subscription form.

Day 2 - Email Cart Abandoners

Time to create: 8:48

Approximately 70% of all website visitors that place an item into their shopping cart will abandon prior to completing the purchase. It is an issue faced by every ecommerce store, including yours. Reach out to those abandoned carts by delivering a targeted message to incentivize them to return and continue their transaction.

Who are we going to target with this campaign? (Profiles):

  • Visitors that have placed item(s) into cart valued at greater than $0 (Shopping Cart Activity Profile)

Who are we going to exclude with this campaign? (Does Not Match Profiles):

  • Visitors who have completed a purchased in their current session (Shopping Cart Activity Profile)

What call-to-action do you want to present? (Engagements):

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Triggered Email that simply reminds user of their abandoned shopping cart with a link to return the user to the website so they can complete their purchase.
Triggered Email that offers user an incentive (free shipping, percentage discount, etc.) to return to the website and so they can complete their purchase process.

Day 3 - Onsite Echo of Email Campaign

Time to Create: 3:27

This campaign is designed to reinforce the message delivered in the shopping cart abandonment email campaign from Day 2. By echoing the message delivered in the email (e.g. free shipping incentive offer), user is reminded of the reason why they clicked through the email to complete purchase.

Who are we going to target with this campaign? (Profiles):

  • Visitors who have received an abandonment email and clicked through to the site (Site Activity Profile)

Where on your website would you like to deliver this call-to-action?:

  • All Pages

What call-to-action do you want to present? (Engagements):

10%control
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Pro Toolbar delivered to the top right of screen at 30% width with the same messaging or incentive offer originally delivered via triggered email.
Pro Toolbar delivered to the top right of screen at 30% width with the same messaging or incentive offer originally delivered via triggered email.

Day 4 - Echo Google Adwords

Time to Create: 3:19

Buying keyword clicks is one of the tried and true traffic generators but what happens after user reaches your website. Reinforcing or echoing the keyword searched is a great way to improve the conversion rate of your keywords and justify the expense of your ppc campaigns.

Who are we going to target with this campaign? (Profiles):

  • Visitors who have arrived on specific page on your site through a particular keyword search (Site Activity Profile)

What call-to-action do you want to present? (Engagements):

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90%treatment
This group of users will receive the standard site experience, which in this case will be nothing.
Pro Toolbar delivered at the top of the Web page spanning 100% width with messaging that reinforces the originally searched keyword and a link (optional) to move them toward purchase process.

Day 5 - A/B Test Headlines

Time to Create: 7:18

What headline will push site visitor toward the purchasing event. Your website has less than 3 seconds to make a good first impression and deliver a message or headline compelling enough that the visitor will continue browsing/complete a purchase.

Who are we going to target with this campaign? (Profiles):

  • New Visitors (Commonly Used Profiles)
  • Visitors located on the home page (Site Activity Profile)

What call-to-action do you want to present? (Engagements):

10%control
45%treatment
45%treatment
Inline HTML Creative engagement with standard headline delivered to an existing div
Inline HTML Creative engagement with test headline delivered to an existing div
Inline HTML Creative engagement with test headline delivered to an existing div

Day 6 - Shopping Cart Intervention

Time to Create: 5:39

It is far more difficult to entice visitors that have abandoned their carts to return than to incentivize them to continue with their purchase before they leave. By delivering users the right message or offer before they abandon, the chances of that person completing purchase increase dramatically.

Who are we going to target with this campaign? (Profiles):

  • Visitor cart value is greater than $50 (Shopping Cart Activity Profile)
  • Visitor currently located in Stage 1 of the shopping cart (Site Activity Profile)
  • Visitor has been on current page for more than 45 seconds (Visit Time Profile)

What call-to-action do you want to present? (Engagements):

10%control
45%treatment
45%treatment
This group of users will receive the standard site experience, which in this case will be nothing.
Pro Toolbar delivered at the top of the Web page spanning 100% width offering a free shipping incentive with a specific coupon code used at checkout.
Popup HTML Creative delivered to the Web page offering a percentage discount incentive with a specific coupon code used at checkout.

Day 7 - Targeted Email Autoresponder

Time to Create: 12:58

The Rekko platform collects a great deal of data about visitor behaviors and allows you to segment them on any/all of that information. Marketers can easily create targeted multi-delivery email campaigns that will automatically execute based on segmentation rules you define.

Who are we going to target with this campaign? (Profiles):

  • Visitor has visited site more than five (5) times in the last 15 days and viewed specific product categories (Visit History Profile)
  • Visitor email address is recorded in User Database (User Status Profile)

Who are we going to exclude with this campaign? (Does Not Match Profiles):

  • Visitor has already been subscribed to email autoresponder campaign in current or past visit (Current & Historical Engagement)

When should we stop sending emails? (Unsubscribe Profiles):

  • Visitor has already been subscribed to email autoresponder campaign in current or past visit (Current & Historical Engagement)

What call-to-action do you want to present? (Engagements):

Mailing 1 Schedule: Deliver 3 hours after
50%treatment
50%treatment
Email sent featuring new products in category with a link to browse specific section.
Email sent featuring most popular products in category with a link to browse specific section.
Mailing 2 Schedule: Deliver 4 days after
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50%treatment
Email sent featuring sale items offering a special discount code available to email recipients only.
Email sent featuring sale items offering discounted (or free) shipping code available to email recipients only.

3 easy steps to getting started

Add Rekko JavaScript tags to your website and you are good to go for all of our apps.

  • Copy and Paste the Rekko JavaScript code to your website pages.

  • Launch any number of marketing apps with a single click.

  • Review your reporting and make any necessary campaign adjustments.