Expanding Banners are interrupt-driven content widgets included in the Rekko system. It is an effective content type as it interrupts the visitors browsing session and makes them focus on the banner. It can be used in the Content Delivery and A/B testing wizard, as well as the manual web campaign. It’s a great way to deliver a lot of information without sacrificing page real-estate on a permanent basis.
How do I create an expanding banner?
The expanding banner is easy to create. The first step is to determine where you want to place it and the behavior of the banner.
Where do you want to deliver the expanding banner?
In the sample images in the previous section, notice that there are two states of an expanding banner – contracted and expanded.
The HTML one is simple, just insert your raw HTML. The WYSIWYG editor provides you access to our merge tags that will allow you to add personalization, recommendation grids, and other dynamic elements that can be inserted via Rekko merge tags.
For more information on merge tags, reference the KB article – Website Personalization Using Rekko Merge Tags