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February 19, 2016

Use Spammy to Improve Email Content Quality

Using Spammy is not necessary, but it definitely helps you increase the quality of your email. Spammy will analyze your email content then return a score along with a rubric of areas that you may need to work on.

We implemented Spammy in order to help our clients reach as many inboxes as possible. With well-formatted emails that comply to CAN SPAM, you have a better chance to reach all of your subscribers.

Take a look at this Spammy score example:

Spammy Example

Spammy Example

You can see that it checks your email content on five main areas:

  • Your Message: How is the HTML version? The text version?
  • Spam-ability: How likely will you get caught in a spam filter?
  • Message formatting: Checks that your images have alts, if the content is safe, if you have short URLs, and if it’s well formatted.
  • Are you blacklisted anywhere?
  • Do you have any broken links?
  • Once you have your Spammy score, it’s quite simple – fix the areas it suggests you look at and then test it in Spammy again. It’s a great way to make sure your emails reach as many subscribers as possible.

    How do I make sure EVERYONE receives my email?
    Honestly, you can’t. But you can improve your chances by using Spammy.