Using Spammy is not necessary, but it definitely helps you increase the quality of your email. Spammy will analyze your email content then return a score along with a rubric of areas that you may need to work on.
We implemented Spammy in order to help our clients reach as many inboxes as possible. With well-formatted emails that comply to CAN SPAM, you have a better chance to reach all of your subscribers.
Take a look at this Spammy score example:
You can see that it checks your email content on five main areas:
Once you have your Spammy score, it’s quite simple – fix the areas it suggests you look at and then test it in Spammy again. It’s a great way to make sure your emails reach as many subscribers as possible.
How do I make sure EVERYONE receives my email?