Using Product Recommendations in Rekko
August 17, 2015
Drip Email Marketing to Build Sales and Nurture Leads
August 19, 2015

Using Top Selling Products in Rekko

Rekko offers both Product Recommendations and Top Selling Product grids for your website. Read more about Product Recommendation grids here.

Top Selling Products are just that – all you need to do is make sure your website is tagged to pass Rekko product information on the confirmation page, and upload a product feed to Rekko. With those two in place, you can start displaying popular products on your website. Even better, as you continue to use Rekko, the results continuously improve!

For Rekko tagging, click here.

Here are the algorithms you can choose from:

  • Top Products by Revenue: Will display the popular products based on their price of highest to lowest. Great if you want to push your higher-end products.
  • Top Products by Quantity: Will display the popular products based on the quantity sold for each.
  • Top Products by the Number of Times Purchased: Will display the popular products based on how often it’s purchased. Use this if you want to show what’s really popular among your customers.
  • Settings Explained

    Screen Shot 2015-08-18 at 1.23.06 PM

  • Type of Grid: This is where you choose the algorithm (listed above) for your grid. This is the primary algorithm used when Rekko looks for products to display.
  • Display by Category: Great for displaying the grid on category pages or displaying specific types of products, you can narrow your top selling products based on category or categories. Be sure that the product feed you import into Rekko contains the category column.
  • Date Range for Top Selling Products: Limit the top selling products you display to a relative time frame like Last 7 Days or This month. This is great if you want to display a monthly popular products grid.
  • Grid Design: Your grid can go up to 32 cells. Play with the number of columns and rows until you’re satisfied with how it appears. You can see the preview changing in real-time as you update this setting.
  • Backfill Empty Cells: If you’re displaying by category, this option will allow you to backfill any empty cells with either another category of products or with whatever the next best selling products are (All Categories).
  • Minimum Inventory Filter: This allows you to make sure you’re only displaying products that are well stocked. This setting corresponds to the quantity column in your product feed. If you auto-update this nightly, it could be a useful setting for you.
  • Allow Grid Delivery with Empty Cells: This setting allows you to continue to display the grid even if all the cells aren’t populated with products. Instead of displaying blank boxes, though, it will just remove the empty cells and display however many products it does have.
  • Grid Title: This is where you input the title for your grid, like: “Products You’ll Also Love…” You can see the title update in the preview below.
  • Customizing your Grid

    You can customize the look and feel of your Top Selling Products grid to match your website. Rekko offers flexibility with HTML, CSS, and Javascript.

  • Cell: Customize the different elements displayed in your grid in this tab. You can add or remove the merge tags for the product info you’d like to show your customers in the grid. Historically, clients never really needed to modify this part, so it’s optional and here if you really need it.
  • CSS: This is how you can really customize the look of your grid. Modify fonts, colors, and sizes here.
  • Javascript: An additional way to modify your grid.
  • Displaying Your Grids on Your Site

    After you’ve created your Top Selling Products grid, you’ll be able to set the delivery options for how it’s displayed on your website. The most common method of delivery is inline via Div ID or WYSIWYG Editor. For the Div ID route, you just need to make sure you have a spot on your site ready to have content inserted. For the WYSIWYG Editor, just input the URL of the page you wish for the grid to be displayed on. When you click Load URL, a modal with the page will appear and you’ll then be able to highlight an area on your page and insert or replace content with the grid.

    Displaying Your Grids in Your Emails

    In order to display your grid in your email, you’ll need to make sure you create the grid first. Once that’s finished, you’ll be able to insert the grid via merge tag. A merge tag is created for each grid – it allows you to insert the content easily into your HTML.