|Echo is a Rekko best-practice campaign that does exactly what the name suggests. Any offer/message delivered by a Rekko campaign or any other marketing campaign can be echoed. If a user subscribed to your newsletter list and in exchange you gave them a “free shipping” promo code, Rekko can echo that promo code during that visit to make sure it’s available for them to use. I mean really, who doesn’t like to save money. If I was reminded on every page that I was going to get free shipping or some kind of discount, I would feel almost obligated to buy something!
We discovered echoing while working with our early adopters. They wanted a way to increase the conversion rate of their Abandonment Email campaign. The industry average conversion rate for abandonment email campaigns is somewhere between 10% – 15%. This is by no means bad but for every $100 of abandoned revenue, you can expect to recover $15. It’s better than nothing but certainly not a conversion rate worth bragging about. In addition to abandonment emails, echoing works well for other types of Rekko campaigns like email capture, shopping cart intervention, keyword search optimization and referrer. Echo campaigns are not restricted to only echo other Rekko campaigns. Any online marketing campaign, can benefit from a Rekko echo campaign.
Here are some different samples of echo messages in action:
Will this really improve my conversion rate?
For such a simple campaign, we have seen conversion rates upwards of 60% – 70% for shopping cart abandonment email campaigns when paired with a Rekko echo campaign. That’s a 367% conversion rate increase! It’s easy to understand why it works so well. Using the shopping cart abandonment email campaign as an example, lets say you offered visitors that abandoned their carts the opportunity to save 15% off their order if they clicked-through from the email back to the site. Once they arrive back at the site, visitors are normally left to rebuild their cart and complete their purchase.
When an echo campaign is created, the experience is much different when they arrive back at the site. Rekko allows you to present users with the exact message, offer and code originally presented in the email. The echo can be presented on all pages leading up to and including the page where promo code is inserted. A simple echo of your offer/message can easily increase your conversion rate. A gentle reminder of the coupon that you were given that follows you through your return site visit. Consider the alternative. Write down the promo code before going to the site, open the email once ready to purchase or re-build the cart you abandoned the first time without your promo code. Anything you (as the marketer) can do to make your visitor experience more seamless is important. Especially when it comes to echo campaigns since they are so incredibly easy to create.
Setup an Echo Campaign in just a few steps
Step 1. Who will receive it
How do you want to measure the success of your campaign. choose from a number of options built into the designer
Step 2. What will it look like and what will it say
Step 3. Launch it!
You are done! You have a couple options her. Save the campaign as a draft if you want to make more changes . If you are happy with campaign but not ready to launch it, simply save the campaign. However, if you are happy and ready to go, you can simply Save and Launch campaign.
Echoing is something unique to Rekko and has quickly become a best practice for all clients we work with. An abandonment email by itself has a conversion rate between 10% and 15%. By adding a Rekko echo campaign to reinforce the abandonment message/offer, we have seen conversion rates between 65% – 165%. Not a bad return for a campaign that takes less than 5 minutes of your time to create and launch. Check out Jessica’s short video on how to create an echo campaign.
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