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July 16, 2015
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July 28, 2015

How to Target Mobile Users

It’s no surprise that many visitors and shoppers are visiting websites from mobile devices these days. Mobile marketing is on the rise, so we’ve made targeting mobile and desktop users easy so that you can create campaigns that are creatively geared toward either type of visitor.

In Rekko’s Content Delivery Wizard, you make this selection on step two. In Rekko’s Web (Manual) Campaign, it’s a simple profile. It’s easy, and we’ll show you how it’s done.

Content Delivery Wizard

In the screenshot below, you’ll see that we’ve selected Mobile visitors in step two of the Content Delivery Wizard. You can further segment visitors based on the different operating systems as well as which browsers are used.

Content Delivery Wizard - Selecting Platforms to Target

Content Delivery Wizard – Selecting Platforms to Target

Multi-Profile

When creating a new profile, drag and drop an element from the left column into the table. In the screenshot below, you’ll see that we’ve dragged over a Browser Profile. When the additional options under Browser Profile appear, you can select which browsers, operating systems, and/or platform types. In this example, we’re showing that, with a check of the circle, you can select Mobile.

Profiling for Platform Type using Multi-Profile

Profiling for Platform Type using Multi-Profile