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November 13, 2015
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December 1, 2015

Rekko Merge Tags

Merge tags allow you to personalize content for both onsite and email campaigns. Read more about how to use merge tags here.

Display Visitor Information

  • {{VISITOR:FNAME}}: Displays the visitor’s first name where ever it’s used. For example, “Hello, {{VISITOR:FNAME}}”! will look like “Hello, Jane!”
  • {{VISITOR:LNAME}}: Displays the visitor’s last name wherever it’s used. For example, “Hello, Mr. {{VISITOR:LNAME}}! will look like “Hello, Mr. Smith!”
  • {{VISITOR:EMAIL}}: Displays the visitor’s email address wherever it’s used.

Display Cart Information

  • {{#CART}}: The opening bracket used when displaying cart information in campaign creatives.
  • {{/CART}}: The closing bracket used when displaying cart information in campaign creatives.
  • {{^CART}}: The else bracket used when wanting to display default information should a visitor not have a shopping cart.
  • {{CART:TOTAL_COST}}: Displays the total cost of the visitor’s shopping cart. Total cost is passed to Rekko via shopping cart tags.
  • {{#CART:PURCHASED}}: The opening bracket used to display shopping cart information for purchased carts.
  • {{/CART:PURCHASED}}: The closing bracket used to display shopping cart information for purchased carts.
  • {{CART:ORDER_ID}}: Displays the visitor’s order ID. Order ID is passed to Rekko via shopping cart tags.
  • {{#CART:ITEMS}}: The opening bracket used when displaying shopping cart information in campaign creatives. This tag assumes a visitor had a shopping cart in their latest session.
  • {{/CART:ITEMS}}: The closing bracket used when displaying shopping cart information in campaign creatives.
  • {{CART:ITEM:SKU}}: Displays the SKU of the product that was added to the shopping cart.
  • {{CART:ITEM:PRICE}}: Displays the price of the product that was added to the shopping cart. Price is passed to Rekko via shopping cart tags.
  • {{CART:ITEM:FEED_PRICE}}: Displays the price from an uploaded product feed.
  • {{CART:ITEM:HAS_SALE_PRICE}}{{CART:ITEM:SAME_PRICE}}{{CART:ITEM:HAS_SALE_PRICE}}: If there is a sale price for the product, displays the sale price; otherwise, displays nothing. Sale price is taken from an uploaded product feed.
  • {{CART:ITEM:DESCRIPTION}}: Displays a product’s description. Description is taken from an uploaded product feed.
  • {{CART:ITEM:NAME}}: Displays a product’s name. Name is taken from an uploaded product feed.
  • {{CART:ITEM:RATING}}: Displays a product’s rating. Rating is taken from an uploaded product feed.
  • {{CART:ITEM:QUANTITY}}: Displays a product’s quantity available. Quantity is taken from an uploaded product feed.

Display Recommendation Grids

  • {{VISITOR:FNAME}}: Displays the visitor’s first name where ever it’s used. For example, “Hello, {{VISITOR:FNAME}}”! will look like “Hello, Jane!”

Display Coupons

  • {{VISITOR:FNAME}}: Displays the visitor’s first name where ever it’s used. For example, “Hello, {{VISITOR:FNAME}}”! will look like “Hello, Jane!”

Miscellaneous

  • {SITE:ID}}: Displays your account’s Site ID. Mostly used internally.
  • {{SITE:EMAIL}}: Displays the email address associated with your account. You can use this in email footers as part of your CAN SPAM compliance.
  • {{CURRENT_YEAR}}: Displays the current year.
  • {{VIEW_IN_BROWSER}}: A link used in emails to open the email in a browser.