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Rekko Reporting and Analytics

Rekko offers reporting and analytics for your campaigns, your variants, and on your site as a whole. There are a few different places where you can review reporting and analytics:

  • Campaign Detail: After creating a new campaign, you’ll be able to see detailed reporting by clicking on the Detail link upon hovering over the campaign in the Campaign Library.
  • Timeline: A “social medial like” feed that displays what’s happening on your website; from new and repeat visitors coming to the site, shopping cart abandonments, purchases, and campaign goal fulfillments. Read more about Timeline here.
  • Reporting: Rekko Reporting provides you with analytics across your site under three sections: Activity, E-Commerce, and Uplift (if your account is set up for Control Groups). Here, you’ll be able to change the date range, view site-wide analytics, and click on specific campaigns for a more in depth report.
  • Campaign Detail

    Campaign Detail reporting becomes available after creating a new campaign. When you click on your campaign name from the Campaign Library, or when you click on the Detail link after hovering over the campaign name in Campaign Library, you’ll be taken to the respective Campaign Detail reporting page.

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  • 1: Alter the date range for the key metrics in the circles just below. You can select Today, Yesterday, Last Seven Days, and Last 30 Days.
  • 2: Change the key metrics to the numbers that are most important to you by hovering over the circles and choosing from the drop down. You’ll notice the rings around each metric will be one of three colors: Green, Red or Grey. Green indicates that the metric has improved since the previous date range. Red indicates that the metric has down worse. And grey indicates that it’s just about the same.
  • Further down the campaign detail’s page, you’ll see additional tables. Each section is explained below.

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  • 1: This is your Key Metrics table. You’ll notice three columns for Today, Last 30, and the delta. While you can alter the date ranges of the first two columns, they serve to explain the campaign’s performance. You’ll see how the campaign is performing for the day in the first, how it performed in the last 30 in the second, and then the comparison in the third. That is, the delta (or third column) displays how well your campaign is doing today versus the last 30 days. Is it better or worse? This will help you figure out what you need to adjust depending on your goals.
  • 2: This is your Goal Log. It will display the visitors who match the goal for your campaign in the last 24 hours. If name, email address, location, and purchase amount are available, they will be displayed as well (note that purchase amount displayed is for visitors who fulfill the goal and purchase within the same session). This is just another great visual for you to see who your visitors are. Click on the visitor to open a record. It’ll display as a light box and show you additional information. Read more about Visitor Records in this Timeline article.
  • 3: This is your Variant Reporting table. This becomes incredibly useful when you have multiple variants in a campaign. This table will display each variant so you can see the performance of each side-by-side. You’ll notice that you can change the date range for this section as well by clicking the drop down just above the table.
  • Metric Definitions

    If you decide to switch the metrics in your key metrics circles, your changes will be saved so that each time you look at your campaign’s details, you’ll see the numbers that matter to you. Here, we define each key metric.

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  • AOV: The average order value from visitors who received this campaign.
  • Campaign Goals: The total number of times the campaign’s goal was met.
  • Campaign Revenue: The total amount from visitors received this campaign AND purchased.
  • Conversion Rate Accepts: The percentage of visitors who accepted (clicked) on the campaign AND purchased within the same session. Applies to campaigns that have some sort of interaction.
  • Conversion Rate Deliveries: The percentage of visitors who received the campaign AND purchased within the same session.
  • Clicks: The total number of times the campaign was clicked.
  • Click Through Rate: The number of visitors who clicked the campaign divided by the number of deliveries.
  • Goal Rate: The number of visitors who fulfill the goal divided by the number of deliveries.
  • Goal Revenue: The total amount from visitors who matched the goal AND purchased.
  • Total Deliveries: The total number of times the campaign was delivered including multiple deliveries for the same visitor.
  • Transaction from Clicks: The total number of transactions from visitors who received this campaign, clicked, and then made a purchase within the same session.
  • Transaction from Deliveries: The total number of transactions from visitors who received this campaign and then made a purchase within the same session.
  • Unique Clicks: The total number of unique clicks on this campaign. A visitor clicking multiple times will only be counted once.
  • Unique People: The total number of unique deliveries of this campaign. A visitor receiving this campaign multiple times will only be counted once.
  • Reporting

    You can reach the Reporting by using the main navigation in your Rekko dashboard. The Reporting section contains information on the Activity and E-commerce of your website and Rekko Campaigns. If you’re a legacy client or have opted for Control Groups, you’ll see a third tab called Uplift.

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  • 1: Toggle between Activity and E-commerce data.
  • 2: Displays the overall activity stats for your campaigns. Total Delivered refers to the total number of engagements/creatives delivered to your visitors. Total Accepts refers to the number of interactions with a campaign (like a click or submit). Clicking on one of the stat boxes will display a corresponding graph below.
  • 3: Allows you to select different date ranges to view. Choose between Today, Yesterday, This Week, Last Seven Days, This Month, Last 30 Days, and Custom Date Range.
  • 4: A live feed displaying visitors who come to your site, purchase, or abandon.
  • Scrolling down the page, you’ll see an Activity breakdown for each campaign including the creative variants/engagements if you’re doing a split-test.

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  • Deliveries: The number of times a creative variant/engagement was delivered.
  • Clicks: The number of times a visitor clicked/interacted with the creative variant/engagement.
  • Unique Deliveries: The number of unique times a creative variant/engagement was delivered. Multiple deliveries for the same visitor will only be counted once.
  • Unique Clicks: The number of unique times a creative variant/engagement was clicked. Multiple clicks for the same visitor will only be counted once.
  • Goals: The number of times a goal was fulfilled for a particular creative variant/engagement.
  • CTR: The click-through-rate by taking the number of times a visitor clicks on a creative variant/engagement divided by the number of times it was delivered.
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  • 1: The stat boxes here display the overall metrics for your website. Since Rekko is tagged on your cart, checkout and confirmation pages, Rekko displays your website’s performance. Some of the most important numbers to view are your abandonment metrics. Here, you can see the number of times visitors have abandoned their shopping carts – these are sales you’ll want to try and win back!
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  • Revenue: The total amount visitors purchased after receiving a campaign in the same session.
  • Items Sold: The number of products purchased from visitors who received a particular creative variant/engagement.
  • Orders from Deliveries: The number of orders from visitors who received the creative variant/engagement and then purchased in that same session.
  • People that Ordered: The number of unique orders from visitors who received the creative variant/engagement and then purchased in that same session.
  • Deliveries to Conversions: The conversion rate from visitors who received the creative variant/engagement and then purchased.
  • Orders from Clicks: The number of orders from visitors who received the creative variant/engagement, clicked, and then purchased in that same session.
  • Unique Clicks: The number of unique clicks for a creative variant/engagement. A visitor clicking multiple times will only be counted once.
  • Clicks to Conversions: he conversion rate from visitors who received the creative variant/engagement, clicked, and then purchased.
  • AOV: Average order value from visitors who received the creative variant/engagement and then purchased.
  • Additional Campaign Detail Reporting

    Similar reporting for individual campaigns can be found by clicking on the campaign name in the Reporting section.