Over the years, we have had the great opportunity here at Rekko to work with an amazing group of Lighthouse Beta Clients to not only build an ever-improving marketing platform, but to bring to light best practice campaigns that have proven to be successful. And now we’re passing them along to you.

When you log in, you will have noticed that your Campaign Library is already  pre-populated with Rekko’s Best Practice campaigns. While you are free to build any campaign you’d like, you’re invited to check out what we’ve set up for you and use them as you wish.

If you have some questions on exactly what these campaigns are, we’ve explained each one below.

Shopping Cart Intervention Campaign

Targeting the lowest hanging fruit is the easiest way to increase conversions. What is it for most sites? The shopping cart. Target shoppers who have a high propensity to abandon, and nab them while they teeter on the edge in your cart page.

Who are we targeting?
Visitors in the cart page for more than 2 minutes.

What are we delivering?
An intervention type creative (pop-on, toolbar, or interstitial) that incentivizes the shopper to complete their order in their current session.

What is the goal of this campaign?
To minimize abandonment rates and increase conversions.

Email Capture Form Campaign

Collecting email addresses should be at the top of every marketer’s to-do list. Use Rekko’s Email Capture Form to increase your email subscriber list, and make campaigns like cart recovery, email up-sell/cross-sell, etc. simpler. 

Who are we targeting?
Visitors whose email addresses are not yet in the Rekko database.

What are we delivering?
An email capture form that collects email addresses (first and last name collection is also available). While not necessary, even a small incentive will help boost the number of sign ups.

What is the goal of this campaign?
To build up your email subscriber list by increasing micro-conversions.

Shopping Cart Recovery Email Campaign

For those visitors who still manage to abandon even after receiving a Shopping Cart Intervention, there’s always the tried-and-true Cart Recovery Email. Email visitors who abandoned their carts and open up a channel for them to return to finish their order.

Who are we targeting?
Visitors who abandon a shopping cart.

What are we delivering?
An email that can display what the visitor abandoned, offers an incentive to complete their order, and/or opens up a channel for them to return.

What is the goal of this campaign?
To recover abandon shopping carts and increase conversions.

Echo Messaging Campaigns

If you’re offering an incentive to visitors for signing up on the Email Capture Form, clicking through an email, or even qualifying them for a cart intervention, you’ll want to make sure they don’t forget about the incentive or the code associated with it. Make it simple for a shopper to checkout with their offer and you’ll see your conversions grow.

Who are we targeting?
Visitors who received and/or interacted with a campaign. For example, visitors who sign up on an Email Capture form for 10% off, or visitors who came back to the site from an email.

What are we delivering?
A toolbar campaign that reminds the visitor of the incentive as well as the code. The toolbar will be persistent throughout the session until checkout.

What is the goal of this campaign?
To increase conversions.